A historic, landmark building on the Upper West Side, 393 West End Avenue needed a brand that would attract a new generation of families and homeowners. Our process was focused on developing a brand that could resonate with the Upper West Side neighborhood — the rich history, the culture, the vibrant energy. With this in mind, we crafted a unique brand identity starting with a bold and colorful illustration paired with an elegant and restrained logo and typeface.

Sophisticated but with a strong personality, the brand was incorporated across website, photography, renderings, marketing collateral, advertising, and social media.