Launched in 2020, Future Fair is an innovative New York art fair focused on transparency and equity, built on direct collaboration with and between exhibitors. Conceived and operated by alumni of the world's biggest art fairs, the Future Fair team approached us to develop an identity and visual narrative that could translate the renewal they were bringing to the art world through their communication.

In this edition, we incorporated vibrant, colorful shapes that added dynamism and flexibility for digital animation. We crafted a fresh and optimistic brand that reflects Future Fair’s desire to foster a more collaborative and diverse art world. This is achieved through a strong template that is reinterpreted each year with a new color scheme and graphic world, incorporating works exhibited at the fair and throughout the year by member galleries.