Bastide

The timeless beauty of Provence

  • Branding
  • Packaging
  • Digital Design
2019

Project info

We collaborated closely with Bastide's founders, Frédéric Fekkai and Shirin von Wulffen, to build a brand that embodies the essence of Provence. Bastide is a lifestyle beauty brand celebrating the terroir and artisanal heritage of Aix-en-Provence. Inspired by the charm of a traditional Provençal manor, we designed the brand's entire identity—from its logo to the packaging and product lines.

Working hand-in-hand with local artisans, we crafted unique, hand-blown jars for candle containers and collaborated on bespoke packaging, including handmade boxes that reflect Bastide’s deep-rooted heritage. Our work extended beyond product design; we also helped shape the brand’s communication over several years. We developed a modern design vernacular that seamlessly blends the spirit of southern France with a contemporary aesthetic, ensuring that Bastide’s authenticity and timelessness shine through.

Credits

  • Marilou DaubéPhotography
  • Nick Perron-SiegleVideography