AVAL, the first modern French cider brand to enter the U.S. market, is rooted in the centuries-old tradition of French cider making while embracing modern innovation. The brand’s goal is to strike the perfect balance between heritage and contemporary appeal. AVAL approached us to refresh their existing cans and overall branding.

We streamlined the design to create a stronger presence on shelves and developed a cohesive brand identity across their different cider varieties. DoThings led the brand strategy, identity development, art direction, and photography campaign, ensuring a unified and impactful brand experience.